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8718. Hallmark: A Pop Culture Phenomenon
Moderator: Julia Ree
Hallmark, originally just a greeting card company, has been producing Christmas Ornaments for over 50 years. The early days saw a small influx of Peanuts, Disney, Muppets and Betsy Clark characters, which had some success. In 1991, however, they made a bold move, by testing the desire for a holiday version of the starship Enterprise. The resulting explosion of "want" solidified the plan to begin what is now an extreme push to highlight the very real desire to collect favorite characters and relive iconic childhood dreams. This presentation will focus on the kinds of Pop Culture icons represented in the 2024 Dream book catalog. Hallmark ornaments are not just for Christmas any more!
Julia Ree
SUN 11:30 am - 12:45 pm, Marina